On paper, crowdfunding campaigns seem easy enough to launch: think up a great idea, put it on a crowdfunding platform – and boom – watch the funding flow into your project’s coffers.
On paper, that is. In the real world, a good amount of crowdfunding campaigns fail. And yes, a good deal of them are fantastic ideas that could have enriched many lives or revolutionized entire industries. How come they failed, you ask? There are a lot of factors to consider, but there are five mistakes that almost all failed crowdfunding campaigns have in common.
